#NewMusic - Momma Prayed | @TheRealRewind ft. @TheBoyIllinois, @NickAstro (prod. @SabaPIVOT)

"Momma Prayed" is the latest from Rewind aka Realness, a dope artist and good friend of ours hailing out of Rock Island, IL by way of Atlanta, GA. On this track, Rewind looks back at the many memories that made him who he's become today, and taps our good friend and fellow Chicagoan The Boy Illinois alongside Nick Astro to deliver a really smooth, heartfelt track - and of course Saba is a beast on the production for this track.

Rewind aka Realness is one of the many up and coming MC's out of Illinois who've caught out eyes and ears with his consistent sound and emotion-felt delivery. He's also a huge supporter of Fresh Connection Brand and one of the guys we always connect with when he's in Chicago, or we're out at his new home in Atlanta. Give this new track "Momma Prayed" a spin and let us know how you like it!


Rewind ft. The Boy Illinois, Nick Astro & Produced by Saba

FCB Featured @ Microsoft Tech Day in NYC

Microsoft hosted the Student Tech Fair at Loft One in New York on May 13, 2015, to celebrate Microsoft YouthSpark Stars — student innovators using technology in impactful ways — and to showcase the latest Microsoft technology for students.

The event included Fresh Connection Brand as we are an active partner with Microsoft Youthspark leading the annual t-shirt design for We Day. In addition, the 13-year old entrepreneur, Shubham Banerjee, was present showing off the braille printer he created using a Microsoft Surface Pro 3 and Legos. 

Shubham Banerjee photographed while operating his Lego-constructed Braille printer

We were also accompanied by two wonderful young women who are on the verge of changing how we see the future of technology in our car and home. Alaa Abdulraheem showcased her one-of-a-kind Nail Polish Mixer that allows the user to create any color of nail polish on-demand, in their homes. Grace Noh presented her concept for WiMi, a safer driving app that uses gesture control to easily display critical information for drivers.

Alaa Abdulraheem photographed alongside her nail polish mixer.

Grace Noh photographed explaining the functionality of her company's gesture control app.

Grace Noh photographed explaining the functionality of her company's gesture control app.

Fresh Connection Brand's Johnnie Fresh showcased some of the brand's most popular and personal favorite pieces to press and "techies" attending the day-long event. FCB's connection to Microsoft dates back to 2012, as we were invited to be apart of the inaugural #Youthspark kickoff in Seattle.

Today, we are apart of the Global Advisory board for Youthspark that helps the program to identify insights and opportunities globally to push students forward in entrepreneurship, computer science, and education.


Homage by Fresh Connection Brand | Our twisted way of saying these guys (and gals) were awesome.


"Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening" - I'mInLoveWitDa CoCo


"I'm a very down-to-earth person, it is my job to make that earth more pleasant" - Karl Got Bandz

"Fashion is about something that comes from within you - Ralph, the god"